Frieze Projects expands into London’s East End
Public art works are due to be installed this summer, during the London Olympics
By Julia Michalska. Web only
Published online: 22 February 2012
After announcing a new fair across the Atlantic in New York, Frieze is now looking to expand its base back home into London’s East End. The non-profit arm of the art fair, the Frieze Foundation, is planning to curate and produce at least four new public art projects throughout six east London boroughs. A playground, a doorknob, pool toys and a series of billboards will feature among the works produced for Frieze Projects East, which opens during the London Olympics. The project has been organised in cooperation with the London 2012 Festival and the summer festival Create.