Colosseum sponsorship deal at last hurdle
Final appeal due in May
By Ermanno Rivetti. Web only
Published online: 24 April 2012
Italian officials have approved a proposed €25m donation
for the restoration of the Colosseum given by Diego Della Valle, the owner of
the shoe and leather goods company Tod’s. The competition committee has also
described the deal as transparent.
Della Valle first agreed to the arrangement, which included
five years of rights to the building's image, with the mayor of Rome , Gianni Alemanno, in
January 2011. The national heritage organisation Uil Beni Culturali appealed
against the deal in March that year. In October, the consumers association
Codacons appealed to the regional administrative court, claiming a breach of
competition regulation at the expense of Ryanair and Fimit, the two other
competitors in the bid for sponsorship.
The court froze the agreement between Della Valle and Alemanno
this January. A few days later, however, Uil’s appeal was withdrawn and the
deal now appears to be getting back on track.
The final hearing is scheduled for 9 May, when the regional
administrative court is due to consider the Codacon appeal.
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