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Sunday, June 21, 2009

"+H3S1S VIRUS"


UST College of Fine Arts and Design mounts `viral' exhibit

Riding along the idea of the AH1N1 flu virus, students of the University of Santo Tomas College of Fine Arts and Design Advertising Arts Department will be featured in "+H3S1S Virus," an exhibit of outstanding individual advertising thesis works for 2009.

The title of the exhibit is a namesake for `viral advertising' which refers to marketing techniques using pre-existing social networks to increase brand awareness and achieve other marketing objectives through a process similar to the spread of pathological or computer viruses.

Featured in the exhibit is a broad selection of advertising and commercial works from total advertising campaigns, special events, corporate identity and book illustrations to fashion design, visual merchandise and photography.

Participating artists' features are Chester Albania's advocacy campaign entitled, "One Step Ahead" for National Geographic Society and Bantay Kalikasan, Marcelino Bugaoan's photography feature, "Dyipni", Louie Bunag's book illustrations in "Secret Ingredient", Katherine dela Cruz's special event, "Let the Fireflies Save the World"; Matthew Niel Hebrona's corporate identity redesign for Diego Cera Organbuilders Inc., Kris Magboo's "Abaca Bridals", Salve Regine Marilao's "Batik Fashion," Ehrlich Marz Ocampo's visual merchandising design for Silverworks, Shiena Marie Pantinos' advertising campaign for Mwah! Nail Polish, Paelo Pedrajas' "Lighting Techniques for Fashion Photography, " Vernon Bryan Revillosa's corporate identity design for Ma Mon Luk Chinese Restaurant, Edilyn Ruth Yu's corporate identity design for Cosmetics Revelations and Johanna Charito Zulueta's total advertising campaign for Glutaphos brain vitamin.

The "+H3S1S Virus" exhibit opens on June 22, 6:00 p.m. at the UST Beato Angelico Gallery, España, Manila and will run until July 2.

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