Street art gallery goes mainstream
Shepard Fairey’s Subliminal Projects to show minimalist artists including Sol LeWitt and Larry Bell
By Charlotte Burns Web only
Published online 30 Sep 11 (Market)
Los Angeles. The gallery owned by street artist Shepard Fairey is stepping away from its punkish roots and embracing the canon of art history. Established in 1995 by Fairey and professional skateboarder Blaize Blouin, Subliminal Projects started life as an artist collective showing skateboarding and graffiti culture. However, a group exhibition opening on 15 October, “Less is More”, takes minimalism as its subject, focusing on works by post-war artists including Larry Bell and Sol LeWitt (until 5 November).
“I was brought on to make [Subliminal] more of a fine art gallery and less of a hobby gallery,” says Katherine Cone, who has been its director for the past year. “I am very art history-orientated and hope that people will walk out of the show having learned something, as well as having seen something fantastic,” she says, adding that Pacific Standard Time “is that explosion I needed to be able to put this kind of show together”.
Works in the exhibition date from the 1970s to the present day, and include a 1972 wall drawing that LeWitt created in a class taught by John Baldessari at the California Institute of the Arts. It is the only piece not for sale in the show, where prices range from $2,000 to $45,000.
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