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Sunday, March 22, 2009

ZEITGEIST BECOMES FORM: GERMAN FASHION PHOTOGRAPHY 1945 - 1995



Zeitgeist Becomes Form: German Fashion Photography 1945 – 1995
26 February - 25 April 2009
Yuchengco Museum
RCBC Plaza, Ayala Avenue corner Sen. Gil Puyat Avenue, Makati City

The ifa exhibition "Zeitgeist Becomes Form" German Fashion Photography 1945 - 1995" is more than just a simple history of fashion and how it was photographed. This exhibition, which comprises 188 photographs, offers much more, namely an overview, comprising a myriad of facets, which covers fifty years of the photography of fashion in Germany.

The pictorial language of the respective photographers, the model, her or his as well as the clothing, the background, and the technical quality of the photographer take the viewer far beyond the respective 'ins,' fads and trends of fashion, giving information of extraordinary interest about the so-called Zeitgeist ("spirit of the times"), about changes in society, codes of morality, and the feelings and longings of people at a certain point in time. Curator F.C. Gundlach has selected 39 photographers for this 'tour' of five decades of fashion photography--from Wolfgang Tillmans to Peter Lindbergh, Helmut Newton, Olaf Martens, and Jurgen Teller to his own works.

"Zeitgeist Becomes Form: German Fashion Photography 1945 - 1995" is an exhibition of the Institut fur Auslandsbeziehungen e.V. (ifa)/Institute for Foreign Cultural Relations presented by the Goethe-Institut Manila, Rogue Magazine, and Yuchengco Museum in cooperation with YoCard. Exhibition catalogues are available at the museum's Books & Gifts Corner for P1,500.

The Yuchengco Museum is open to the public Monday to Saturday from 10 a.m. to 6 p.m. Admission is P100 for adults, P50 for students, and P25 for children and senior citizens. For more information, contact the Yuchengco Museum at 889-1234 or e-mail info@yuchengcomuseum.org.

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