10 More Ways an Artist Can Develop Their Art Brand
October 6, 2010
We previously wrote 10 ways that an artist can market and brand their artwork. In an ongoing series, we are providing additional ways in which an artist can promote and develop their brand. Today, a lot of individuals and businesses get marketing and branding mixed up. Simply put, marketing is how an artist reaches their target market with advertising, promotions and public relations. Branding defines the artist and defines what their target market thinks they are. Every time a prospect or a potential customer makes contact with the artist in person, print, virally or by other means, they are forming an opinion of the artist and the artist as a brand.
The following is a list of 10 additional ideas and ways in which an artist can use to promote, market and brand their art. This, and the prior list of suggestions is forever changing as technology and the public’s tastes shift from one popular media or marketing vehicle to another. This list is in no particular order of importance for an artist to use to when developing their brand
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