Zero In Opens Up on its 10th year!
The ten-year old museum consortium Zero In (made up of Ateneo Art Gallery, Ayala Museum, Bahay Tsinoy, Lopez Museum, and Museo Pambata) takes to the mammoth Mall of Asia this September 15-24, 2011 for Zero In: Open Call.
Literally venturing out of their comfort zones and physical neighbourhoods ranging from Quezon City to Manila, these five museums each issued open calls last year for works to be realized as offsite projects to be done within a core and satellite zones inside the SM Mall of Asia.
The projects variably take off from a broad art spectrum ranging from cuisine (Ateneo Art Gallery), manga (Ayala Museum), visual art (Bahay Tsinoy), sound (Lopez Museum), and dance (Museo Pambata). These projects hope to enable a re-imagining of the work of museums away from the clich of static displays within stodgy white-cube spaces perceived as alienating general audiences.
In literally taking their work to where people are rather than waiting on them to come to their museums, the Zero In consortium hopes to develop its own capacity to pursue museological agendas in the language and contexts of the everyday. Open Call is the museums' shout-out to audiences while bracing themselves for the untried and unpredictable.
Open Call launches on September 15, 2011, 6 pm with gaming, live dance and sound performances, cosplay, and the unveiling of a freedom wall along with the re-launching of the Zero In museums map. Open Call will be complemented by interactive performances on the two weekends that the projects will be freely accessible at the SM Mall of Asia main mall atrium and satellite sites. Mall visitors are encouraged to map out the artists interventions as they stroll around and encounter the works spread out in places like the mall lounges, store window facades, and in-store modules.
Running in parallel to the SM MOA Open Call projects are the onsite exhibitions within the museums themselvesan interactive food themed-game called Crafty Critters Munch Up that takes of from the permanent collection at the Ateneo Art Gallery (September 15-December 22, 2011), the world of manga in Manga Realities: Exploring the Art of Japanese Manga Today at Ayala Museum (August 15-October 2, 2011), an installation by Con Cabrera called Kasama at Bahay Tsinoy (September 13-October 10, 2011), performances and sound/media art installations in Reverb exhibition at Lopez Museum (September 12, 2011-April 3, 2012), and performances alongside an exhibition of National Artist for Dance Ramon Obusans memorabilia at Museo Pambata (September 6-October 6, 2011).
Check out http://www.zeroinmuseums.org for more information, call Fanny at 631-2417.
